Billboard makes whimsy of eternity

Every Wednesday, I must drive into downtown Rochester for a “career transition” training class. A couple of weeks ago, I was driving along Interstate 490 West into the city when I noticed the new billboard pictured above near the intersection of Winton Road and East Avenue.


I’m sure this advertisement evokes a chuckle from the tens of thousands of unbelieving commuters who pass by every day. But salvation is no joking matter. Your life could end today.

“Do not boast about tomorrow, for you do not know what a day may bring.” – Proverbs 27:1

“Behold, now is the favorable time; behold, now is the day of salvation.” – 2 Corinthians 6:2

Before I accepted Christ, I struggled with the idea of all of the things that I would have to “give up” in order to be a Christian. Boy, did I have a misconception. Jesus Christ came to save sinners, not the morally self-righteous. Acknowledge your helplessness and inability to live a moral life, turn from your rebellion against God, and trust in Jesus Christ as Savior by faith alone. The Lord will then help you to live a life that’s pleasing to Him.

What can compare to eternal salvation in Jesus Christ? Treasuring the temporal pleasures of this world over eternal life in Jesus Christ is irrational insanity. Who would choose a single, discarded, maggot-infested corn husk for their meal over a thirty-day, sumptuous banquet feast? Does not compute.

Friends, I don’t get all flustered and outraged over a billboard such as this. Unbelievers do what unbelievers do. Perhaps this billboard is valuable because at least it will get people thinking about their souls and eternal judgement. However, your salvation is nothing to joke about. Every soul is either going to Heaven or Hell and only those who have trusted in Jesus Christ as Savior by faith alone are going to Heaven. What’s going to happen to you after you die? Accept Jesus Christ as your Savior!

25 thoughts on “Billboard makes whimsy of eternity

    1. I was just fishing for an analogy although no analogy based on temporal examples can do justice to salvation in Christ in contrast to eternal damnation without Christ.


      1. RE: My Saturday
        Yesterday was a workout! The leaves continue to drop and covered the back yard. I blew them into piles, raked them onto the tarp, and dragged them to the curb. Nine tarpfulls yesterday and thirty-six total since I started two weeks ago. Man, I was tired yesterday evening. How was your Saturday?

        Liked by 1 person

      2. My Saturday was good. All day doing sermon prep. I drove to a seminary library and pass by a big brush fire on the freeway, I suppose that might be opposite weather than what you are having…sounds like you had a crazy day with 36 total tarp ful of piles the last 2 weeks! Too crazy…

        Liked by 1 person

      3. Our son came over to visit today otherwise I’d be blowing more leaves today. Need to blow off the roof and gutters before it rains this PM and snows tomorrow. Hope you’re having a good Lord’s day!

        Liked by 1 person

      4. Today’s mostly an R&R day except I had to take the car in for annual inspection. The snowstorm they predicted is currently dumping on us. Hope you’re having a restful R&R Monday!

        Liked by 1 person

      5. Because my wife is now on disability she has 40 hours to fill each week so she’s been cleaning, organizing, decorating, etc., etc. and is always trying to involve me in that stuff as well. She needs a hobby! 🤣 I have a humorous post in my head that I need to create about a wife who suddenly has too much time on her hands.

        Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s