Billboard makes whimsy of eternity

Every Wednesday, I must drive into downtown Rochester for a “career transition” training class. A couple of weeks ago, I was driving along Interstate 490 West into the city when I noticed the new billboard pictured above near the intersection of Winton Road and East Avenue.

Yikes!

I’m sure this advertisement evokes a chuckle from the tens of thousands of unbelieving commuters who pass by every day. But salvation is no joking matter. Your life could end today.

“Do not boast about tomorrow, for you do not know what a day may bring.” – Proverbs 27:1

“Behold, now is the favorable time; behold, now is the day of salvation.” – 2 Corinthians 6:2

Before I accepted Christ, I struggled with the idea of all of the things that I would have to “give up” in order to be a Christian. Boy, did I have a misconception. Jesus Christ came to save sinners, not the morally self-righteous. Acknowledge your helplessness and inability to live a moral life, turn from your rebellion against God, and trust in Jesus Christ as Savior by faith alone. The Lord will then help you to live a life that’s pleasing to Him.

What can compare to eternal salvation in Jesus Christ? Treasuring the temporal pleasures of this world over eternal life in Jesus Christ is irrational insanity. Who would choose a single, discarded, maggot-infested corn husk for their meal over a thirty-day, sumptuous banquet feast? Does not compute.

Friends, I don’t get all flustered and outraged over a billboard such as this. Unbelievers do what unbelievers do. Perhaps this billboard is valuable because at least it will get people thinking about their souls and eternal judgement. However, your salvation is nothing to joke about. Every soul is either going to Heaven or Hell and only those who have trusted in Jesus Christ as Savior by faith alone are going to Heaven. What’s going to happen to you after you die? Accept Jesus Christ as your Savior!