I took the above enlarged photo with my iPhone through the windshield of my car as I was driving home from work last week. I was driving around 60 mph at the time and took the photo with one hand. Definitely don’t try this at home! Forgive the poor quality. Yes, I even photoshopped it as best I could.
Okay, so what about that “Jesus Saves” billboard in the photo?
Rochester, New York sits smack dab in the middle of the anti-Bible Belt. Ninety-five percent of the people here are either Roman Catholics, mainline (modernist) “Protestants,” or atheists/agnostics. We certainly don’t see a lot of “Jesus Saves” signs around here.
The huge “Jesus Saves” billboard sits aside Route 490 eastbound near the city center. It’s been there for a couple of months. Route 490 is the major east-west expressway in our county. Average daily traffic (ADT) on 490 at this location is about 100,000 cars per day. That’s A LOT of people reading “Jesus Saves” each day.
The Lord uses many people and things to draw souls to Him. I pray He uses this billboard on 490 to get people thinking about salvation in Christ. The smaller print on the billboard references John 3:16 and says it’s sponsored by The Shepherds Fold Church in Scottsville, New York. I checked the church’s website and I see it’s Pentecostal and teaches the prosperity gospel. Argh! Definitely not a church I would recommend. But I do pray the Lord uses the mammoth sign to get passing motorists to think about Him.
“For God so loved the world, that he gave his only Son, that whoever believes in him should not perish but have eternal life.” – John 3:16
Postscript: I remember before I accepted Jesus that I used to scoff at any “Jesus Saves” signs that I saw. My buddies and I would always be tempted to append “…Green Stamps” to any “Jesus Saves” signs or posters we encountered. If you’re younger than, say, fifty, I’m confident you have no idea what S&H Green Stamps were.